Articles

Knowledge is Power!

As part of our mission to educate the business world on the benefits of pricing, we are happy to share our thinking on all aspects of pricing that we think you will find interesting.

“Great! So how much do you charge?”

“Great! So how much do you charge?”

Do you turn to jelly when your prospect asks you this question? You’ve spent time building a relationship with them and you’ve demonstrated how your products or services will be of benefit to them. They like who you are and what you do, and have decided that they want...

How price anchors can increase your prices

How price anchors can increase your prices

Price anchoring is used to create a first impression in the customer’s mind, and if that “anchor” is a very high or low price compared to your main product, this is what the customer will use for comparison when judging the value of your main product. For example,...

How to increase your prices (without saying sorry)

How to increase your prices (without saying sorry)

Pricing is one of the most important areas of your business for increasing profitability, but conversely its one of the areas that business owners spend the least amount of time thinking about. In this article, I am going to tell you how to think about your pricing so...

Who owns pricing in your business?

Who owns pricing in your business?

If you’re a small business, its probably you as the owner. If you’re a medium to large sized business, then maybe its your senior commercial or finance person, but ultimately you still have overall control. The Sales team always want the cheapest prices, the Finance...

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