Price Training

Helping businesses discover a pricing strategy that drives profit, and to feel comfortable communicating their value to customers.

Three ways we deliver price training

We can provide pricing workshops to your board or management teams, in house training courses or online webinars. We are also available to speak at meetings, conferences or seminars to help add value to your event.

Training Workshops

Take a fresh look at your pricing challenges and generate ideas and plans to take action.



We make pricing interesting! No dull seminars with us. Have your audience be inspired about what they can achieve with better pricing.


We run an ongoing series of free webinars to help business people learn how to apply better pricing principles & practices to increase profits.

Training Workshops

Our mission is to help businesses discover a pricing strategy that drives profit, and to feel comfortable communicating their value to customers. We have years of experience in doing just that, and we’re always keen to pass on our knowledge.

If your team would benefit from learning a fresh approach to pricing, or knowing how to sell with ‘value’ as the core proposition, then our training is for you. We deliver tailored training in the following ways:

  • Webinars & Online Sessions
  • Full day & Half day Workshops
  • In-house Training Courses

In house training courses or workshops can be delivered to your management, sales & marketing teams, or anyone who has any involvement in setting or communicating prices.

Topics available include:

  • Introduction to Pricing Strategy (sample workshop agenda)
  • How to Design Prices for New Products & Services
  • Pricing Strategies for Start-Ups and Small Businesses
  • Pricing for Consultants, Creatives and Coaches
  • Pricing in a Crisis – some Do’s and Don’t for how to deal with your Pricing in a Crisis

Click here to see a sample talk.

Success Stories

“Mark runs an engaging and informative session on pricing strategies. He has a deep knowledge of his subject, which he presents through a number of easily usable tools. I have used Mark with each of my Vistage CEO groups and without exception they have gone away with new ideas, tools and actions they can implement in their businesses. A top session!”

Ian Windle

Inspiring Leadership, Vistage Group Chair, Leadership and TEDx Speaker

“Mark delivered a series of presentations to our business, culminating in a workshop to our executive board.  None of us had taken the time to understand the positive impact that a proper pricing strategy could have.  The workshop has allowed us develop key strategies around how we pitch our price to customers in order to achieve a higher price. A truly eye opening experience that has had a tangible effect on our business.”

Jamie Gray

Group Managing Director, NEXA Properties Ltd


Whether it’s presenting to your organisation, or for a business-focussed event, our pricing talks offer an informative and engaging experience. Those who have attended our speaking events describe having a ‘light bulb’ moment – as their eyes are opened to new ways of looking at pricing and value.

For those tasked with booking business talks, the aim is to source speakers and topics that will genuinely educate and entertain their audience. With just the right balance of formality and interaction, we will deliver a talk that’s talked about, and an event you’ll be proud to put your name to.

Talks can be between 20 minutes to 1+ hours and can be delivered online or in person.

Click here to see a sample talk.

Here is a selection of organisations that have benefitted from a talk on pricing for their business audiences:

  • Vistage
  • London Chamber of Commerce
  • Nat West
  • The Marketing Centre
  • Kiss The Fish Ltd
  • European Mentoring & Coaching Council
  • Federation of Small Business
  • Company Directors Network
  • Your Right Hand Finance Team


Success Stories

“Mark is a pricing guru that every business owner would do well to meet. Some powerful yet simple pricing strategies that could unlock genuine profit potential. A great presenter too – he had one of my recent business briefings enthralled. Recommended.”

Brian Hardie

Regional Director, The Marketing Centre

“I would like to start by thanking Mark for speaking at our ‘Accelerate Your Sales – From Lead to Sale and Profit Maximisation’ event last week! From start to finish organising the event with Mark as a speaker was completely effortless for me, his replies were prompt and detailed allowing me to get on with organising and marketing the event! Mark presented his ‘Pricing Power – How to Increase Your Profits with Smarter Pricing Strategies’ workshop. The event was a sell out & all of the attendees gave amazing feedback! We look forward welcoming Mark back to our venue very soon!

Lauren Hazel

Accrue Workplaces


Pricing is a subject that is not well understood among business people. Here at PriceMaker we are passionate about communicating the benefits of a better pricing strategy, and showing people the “art of the possible” when it comes to pricing.

We run an ongoing series of webinars (free to access) that are typically no more than 1 hour in length, and we cover a range of subjects including:

  • Introduction to Pricing Strategy
  • How to set Prices for New Products & Services
  • Pricing Strategies for Start-Ups and Small Businesses
  • Pricing for Consultants, Coaches, Trainers & Freelancers
  • Pricing in a Crisis – some Do’s and Don’t for how to deal with your Pricing in the Current Climate
  • Get Paid What You’re Worth
  • Is your pricing fit for purpose?
  • Billable Hours: 3 ways to improve your pricing strategy

Find examples of previous webinars in Articles and follow us on LinkedIn and Twitter for the latest news on our next webinar.

Copies of recordings of previous webinars are available on request, or contact us if you would like to request a webinar on a particular subject.

Success Stories

“Mark’s clear and concise delivery to over 40 foodservice equipment companies in a webinar was invaluable in helping them to develop a clearly defined pricing strategy within their business. Understanding the psychology of the pricing process, in the context of providing a margin for the business, showed how Pricing is a tool that must not be ignored. Company directors should use his approach to help define their business proposition to customers.”

Keith Warren

CEO, Foodservice Equipment Association

“Mark’s insights into Pricing are incredible. I honestly had no idea it could make that much proven difference to a business. Even after a short talk by Mark, I can already see how some of his simple tactics can change a business’s profitability. I am really looking forward to getting my head around the pricing in my business by using some of his advice. Thank you Mark!”

Kate Plowright

Business Owner, Savvy Selling Ltd

Let’s Get Started

Ready to make a real change? Leverage business growth and profit through effective pricing strategy.

PriceMaker Limited. Registered Office: 86-90 Paul Street, London, EC2A 4NE. Registered in England. Company number: 12588304. VAT registration number: 353 9677 55.