About Us
Meet the Team
We are a team of pricing experts, with proven expertise in pricing design, analytics, strategy and implementation. Each with our own area of specialist knowledge, we rapidly identify creative and effective pricing solutions.
Our Expert Team
Mark Peacock
Founder & M.D.
After a 25-year career in senior positions in the corporate world, I decided to launch my own business in 2018. Pricing had always played an important part in my previous roles, and I knew how much of an impact it could have on any business. I thought there was a gap in the market for pricing advice for SMEs, so I after a few years working on my own, I set up PriceMaker to deliver on that vision.
Its been fantastically rewarding to help many businesses transform their business and increase their profits by using a better pricing strategy. And I’m certain that the subject of pricing will soon be recognised as the most important profit driver for any business.
Mark Prince
Pricing Consultant
I transitioned from global corporate MD, through a Strategy and Growth Consultancy to a specialist in Pricing over a decade ago. I saw first hand the power of optimising Pricing and know now that the most effective and satisfying interventions come through the lens of Pricing.
I have worked as an individual or with others, but always in concert with my clients across over 40 Pricing specific projects over a decade. In my down time I study the subject of Pricing with academics and the superb students at Lancaster University at current and potential future Pricing trends.
Martin West
Data Engineer & Management Accountant
I am a Management Accountant with 25+ years’ experience specialising in budgeting, cash flow forecasting and management information. I have a ‘Big 4’ Corporate Finance background alongside broad experience as a non-executive director. The latter experience covers both large, complex organisations as well as start-up and early-revenue businesses in IT, healthcare, property, brewing and education.
My passion is to help businesses analyse their key performance indicators and unit costs so that they can make better decisions about pricing.
Ayon Bhattacharyya
Pricing Consultant
I specialise in helping disruptive, mid-sized B2B companies (mainly tech & SaaS) to achieve profitable growth through building and implementing ‘best practice’ pricing processes. I have developed a proven value-based framework which leverages pricing studies, usage patterns and customer insights to build price segments based on willingness to pay, as well as creating effective positioning and packaging strategies that maximise the pricing power of my clients. I’ve featured on several pricing podcasts and am a keynote speaker at various tech accelerator events in Europe and Australasia.
Matt Taylor
Pricing Consultant
I am an experienced price, promotions and value strategy specialist delivering results for national and international scale clients. I have extensive experience in B2B & retail sectors delivering strategic pricing and revenue growth projects. I am also very comfortable implementing technology solutions and governance processes to deliver margin management, revenue growth or customer retention objectives.
I am fascinated by the scale and impact pricing can have and my experience enables deep understanding of complex issues at pace, to identify opportunities and deliver value fast
Let’s Get Started
Ready to make a real change? Leverage business growth and profit through effective pricing strategy.
PriceMaker Limited. Registered Office: 86-90 Paul Street, London, EC2A 4NE. Registered in England. Company number: 12588304. VAT registration number: 353 9677 55.