“Mark from PriceMaker has a unique way of articulating the vagaries, pitfalls and benefits of different pricing strategies and the impact that these can have on your business.
His pragmatic and sensitive approach means he communicates effectively with a wide variety of stakeholder groups and thus is able to help create internal alignment.
If you have a pricing problem to solve or believe you need to increase volume or improve your value/price equation I would highly recommend you engage Mark to help you.”
“We were launching a new software product and needed guidance for developing its pricing as part of the overall strategy for the product. Mark obviously had the experience and knowledge we needed, and had a nicely packaged process for getting us to the result we were looking for.
The pricing development process was just the right length and was well thought through, producing good results. Having Mark on hand to guide our discussions was essential.
If you are thinking about launching a new product, and are struggling to know how to price it, now would be an ideal time to engage with Mark.”
“Having a proven methodology to follow helped us analyse our situation more quickly, identify the weak points and emboldened us to find innovative solutions
“We now have a pricing strategy that was developed with input from our accredited businesses and recognises the value we offer while providing choice as to what level of service businesses want to sign up to.
“Importantly it allows our revenue to flex in line with our case volumes while providing additional funding for investment in the quality of our service.”
“We found that Mark from PriceMaker knows his stuff. His approach was thought provoking but also realistic and applied to real life situations.
I would recommend him to anyone who takes margin seriously because it can make a massive difference to your business.
If you want help improving your prices I’d recommend getting Mark to help you because the ROI will be very high.”
“As a creative agency we were finding it hard to set the right price tag against the value we provided to our clients. Mark had a very nice approach and was really engaging when I first met him. My business partner and I were instantly drawn to his mindset and how he can improve our business.
He was able to provide the right tools to help our business grow from strength to strength and we would definitely recommend him to our clients and anyone else who needs to improve their pricing.”
“Mark’s pricing strategy, advice and recommendations have already put us into profit. We engaged Mark to help support us with the launch of a new service offering to clients. His advice was instrumental both in pricing strategy but also most importantly in the whole value proposition.
His support covered the language we used and how we framed our various offers to our target customers. We found him to be good at challenging us, yet at the same time supportive. We’re already making sales and as this is an ongoing service I know it will help to improve the underlying profitability of our agency.”
“Compliancy Services has engaged PriceMaker to support us on a number of projects where we had new or innovative products and did not have a robust method of establishing a pricing structure or pricing level.
Aware of how important it is to align pricing with our value proposition, we engaged them to assist us. They have a deep knowledge of pricing and employ a collaborative and structured approach. That approach includes talking to customers which provided a wide range of benefits.
As a result, we established the pricing structures we wanted, and also received significant additional insight into customers’ views about our products. These were successful projects and I would thoroughly recommend Mark to anyone in the same position.”
“Mark helped us in December last year with our pricing for legal services as we are required to be very transparent and have them published on our website. Whilst he isn’t a legal services expert, actually his pricing strategies apply for lots of different types of businesses – we found his advice invaluable and chose the ‘tiered’ pricing approach. Since then we have found pitching to new clients so much easier as we have a comprehensive fee document with different levels of pricing – the clients like it as it is clear and they can choose the service they want. I have definitely found that my fees have increased with his expert advice. If you haven’t considered your pricing, do it now!”
“Mark runs an engaging and informative session on pricing strategies. He has a deep knowledge of his subject, which he presents through a number of easily usable tools. I have used Mark with each of my Vistage CEO groups and without exception they have gone away with new ideas, tools and actions they can implement in their businesses. A top session!”