Articles

Knowledge is Power!

As part of our mission to educate the business world on the benefits of pricing, we are happy to share our thinking on all aspects of pricing that we think you will find interesting.

The only pricing strategy you’ll ever need.

The only pricing strategy you’ll ever need.

Do you struggle to sell and justify your prices to your customers? Do you get frustrated that your products are not sold for the price you think they are worth? Or that you often get undercut on price by your competitors? The problem that many businesses have is that...

Is pricing linked to purpose?

Is pricing linked to purpose?

We often find that businesses who are not clear about their purpose (i.e. the reason why they exist) are also unclear about their pricing. Or to put it the other way around, having a clear purpose is extremely helpful to support your price positioning. Consider a...

What’s your pricing power score?

What’s your pricing power score?

What’s your pricing power score? Warren Buffett famously says that “pricing power” is the single most important factor he uses when evaluating a business. Because businesses with strong pricing power also have great products, brands and reputations, so are more able...

Are you a price maker or a price taker?

Are you a price maker or a price taker?

Too many businesses follow the market with their pricing. They believe that the “market dictates the price” and place too much emphasis on what their competitors are charging. But there are many different strategies for pricing your business  - in ways that will...

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