Price Coaching
Pricing, packaging, and positioning – built around what your customers value most.
Practical help for smaller businesses and funded start-ups.
Outcomes You Can Expect
Real results from structured pricing work.
Move from ad-hoc pricing to a structured, defensible model.
Higher conversion from clearer packaging and communication.
Confidence in pricing conversations because the logic is clear.
Less discounting because you can defend value confidently.
Who It’s For
Price Coaching is designed for businesses at an inflection point.
Funded Start-ups
Smaller Businesses
Founders & Commercial Leads
Choose Your Package
Not sure which to choose? If you need a new model, start with Foundation. Need it to land in sales and on your website? Choose Launch. Need to increase prices or migrate customers? Choose Scale.
Foundation
Build your pricing model
£3,950 + VAT
4 sessions over 4-5 weeks
Best for:
- You know pricing needs fixing, but don’t have a clear structure yet
- You need a solid Version 1 model to test with prospects
What’s included:
Customer and use-case segmentation
Offer and packaging design
Pricing model architecture
Price points and scenario modelling
Light-touch support between sessions
You walk away with:
Pricing model wireframe (deck)
Simple pricing calculator
Version 1 pricing structure and test plan
Most Popular
Launch
Make your pricing sell
£4,950 + VAT
6 sessions over 6-7 weeks
Best for:
- You have a pricing model but it’s not converting consistently
- You want pricing that looks good, sounds good, and sells cleanly
What’s included:
Everything in Foundation, PLUS:
Pricing presentation design
Messaging and positioning per tier
Sales talk track and objection handling
Pricing guardrails and discount guidance
You walk away with:
Pricing page layout/wireframe
Sales talk track & objection sheet
One-page pricing policy
Scale
Roll out pricing changes
£7,950 + VAT
10 sessions over 10-12 weeks
Best for:
- You need to increase prices or migrate existing customers
- You want to improve margin without triggering avoidable churn
What’s included:
Everything in Launch, PLUS:
Price increase strategy and sequencing
Customer segmentation by risk and value
Migration rules and renewal strategy
Customer comms pack and negotiation guide
KPI tracking plan
You walk away with:
Rollout plan with timing & risk management
Customer comms templates
Tracker and review cadence
Can’t see what you need? Contact us for a bespoke pricing coaching service.
How it Works
A structured process designed to get you to a better pricing position, fast.
Book
Prep
Sessions
Deliverables
Implement
Coaching vs Consulting
Price Coaching is founder-led and done-with-you for smaller teams under £1m revenue. If you need deeper analysis, cross-functional workshops, or complex rollouts, that’s better suited to our Price Consulting services.
What clients say
Real feedback from founders and business leaders.
“Mark’s strategic approach to pricing will change your business for the better. His recommendations were challenging, well-informed, and grounded in solid principles.”
“We had pricing challenges around long-term hires, and Mark guided us through a structured review that added value at every stage.”
“Mark helped us build a clear pricing strategy across both digital products and consulting. He combined a thorough assessment with practical guidance.”
“Mark helped us create a pricing model that worked for our clients and our margins, going deeper than expected into personas and forecasting.”
“Mark listened carefully and tailored his advice to our business and clients. His ideas were creative, constructive, and easy to implement.”
“Mark explains pricing in plain English and gives you tools you can use immediately. Highly recommended.”
Frequently Asked Questions
Common questions about Price Coaching
How much prep do I need to do?
Can I bring teammates?
Yes. Coaching works best with the founder plus one commercial lead.
Do you cover pricing and packaging?
Yes. We cover pricing model, tiers, packaging, add-ons, and key policies.
Do I get recordings and notes?
Yes. Sessions are recorded and transcribed, plus you get action summaries and deliverables.
What if we need more help than coaching?
If your situation needs deeper analysis, cross-functional workshops, or full rollout support, we’ll recommend a Price Consulting option.
How quickly can we start?
Typically within 1 to 3 weeks, depending on diaries.
Ready to Fix Your Pricing?
Book a short call to discuss your pricing challenges and find out which package is right for you.
No pressure, no obligation.
Free consultation, no obligation.
PriceMaker Limited. Registered Office: 86-90 Paul Street, London, EC2A 4NE. Registered in England. Company number: 12588304. VAT registration number: 353 9677 55.