Pricing For Success
The 7-Step Plan for Winning More Customers at Better Prices
Simple, straightforward and easy to read, “Pricing For Success” is written for SMEs and entrepreneurs everywhere who need to answer that fundamental question, “how much should we charge?”.
Mark Peacock’s new book on pricing takes a fresh look at the power and psychology of pricing and walks you through the seven essential steps that will delight your customers and improve your pricing. You will learn:
- Why pricing is your biggest lever for profitable growth
- The persuasive pricing techniques that have the biggest impact on sales
- How customer-driven approaches to pricing make it easier to boost your bottom line
- The surprising truth about premium pricing and how it can be easier to sell
- How to cleverly structure your product offering so you can optimise your prices
- Putting together a pricing plan that is simple and clear, and that everyone in your organisation will understand.
For a free preview of the book download Chapter 1.
Reviews
“A must-read and accessible guide for any business concerned with delivering profitable growth.”
“Packed with advice on why price matters and the importance of getting it right. Highly relevant and practical.”
“Excellent! Makes a difficult subject simple and explains the true power of pricing.”
“With its easy reading style and compact chapters, you’ll find a treasure trove of ideas that will undoubtedly increase the profitability of your business.”
Order your copy (paperback or Kindle) direct from Amazon
For signed copies or bulk orders, please get in touch with us directly at mark@pricemaker.co.uk
More Reviews
“In this book, Mark educates you on the power and importance of pricing. Strategies, tactics, methods, approaches, tips – everything. A great and eye-opening read.”
“This is a book full of practical insights into why pricing strategy & execution is a driver of commercial success. It’s a book about having the confidence, courage and foresight to use pricing as a competitive tool.“
“Mark is a pricing pro. In this generous book he lays out a wealth of pricing knowledge and experience with crystal clarity. It is packed with practical, actionable pricing information whether he is guiding you on pricing strategy, communicating value or tactical actions. Read it with a pen or highlighter.”
“Well written and easy to follow it is both educational and inspirational. By following the steps clearly set out in the book SMEs will have the tools required to understand pricing and its key role in developing a financially sustainable, profitable future.”
“Mark dissects the complex and often misunderstood world of pricing and presents it in a clear and easily digestible way, providing valuable guidance, tools and techniques to get your pricing right. This book is a must for start-ups and established businesses alike.“
“I wish this book had been around when I started my business! Being a non-financial person, I find all this all quite intimidating, but Mark makes this subject easy to understand and has put pricing in terms we can all understand and use to grow and enhance our businesses. This is a must-read!”
“Pricing For Success is an easy-to-read guide on pricing that will help you improve your business. Whether you are an entrepreneur or an established business selling products or services, this book is definitely worth the cover price and more importantly the time you will spend reading it. It’s a game-changer!”
“Pricing For Success is an essential resource for entrepreneurs. As commercial landscapes become increasingly ambiguous, uncertain and disruptive, all businesses must innovate and adapt or risk failure. A coherent pricing strategy is essential for any organisation positioning new products and services.”
For a free preview of the book download Chapter 1.
Order your copy (paperback or Kindle) direct from Amazon
Let’s Get Started
Ready to make a real change? Leverage business growth and profit through effective pricing strategy.
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