I was a guest recently on the “68 Hats” podcast, which is for business owners who have to wear many different hats when running a business. We discussed a number of pricing issues and challenges including:
- Why being the cheapest in the market isn’t the best place to start.
- Why you should set your prices as high as possible.
- How to set your prices in line with customer value.
- Don’t get too hung up on what your competitors are charging – the most important thing is to understand the value of your product and price it in line with customer willingness to pay.
Search for the episode on your favourite podcast platform, or you can access it on Spotify here:
https://open.spotify.com/episode/2QnYYLvwPPPeaDVg9Xwy5W?si=7xwRCNXhSweboGxkS6K2ig&dl_branch=1
Good luck with your pricing challenges!