It was a pleasure to join Bhairav Patel, MD at atom CTO (technology partners to business owners) to talk about pricing for business owners.
What you will learn from this podcast:
Mark and Bhairav talk through:
- Mark’s seven step pricing framework
- How to develop a coherent and justifiable pricing strategy
- Pricing for value and not for costs and margins
- Decoy pricing
- Creating your own pricing policy
Why you should listen to this podcast:
Every business owner needs to master pricing, without a proper pricing strategy you are leaving money on the table and not maximising your revenue or profits.
This podcast gives you a template on how to create effective pricing that you can justify and will take the emotion out of any price discussions that you will have.
- Apple Podcast: https://podcasts.apple.com/us/podcast/pricing-for-success-by-mark-peacock/id1333468035?i=1000602807008
- Spotify: https://open.spotify.com/episode/2VFxdU6OFRak1wthzSEVfu?si=KkL1EL41SbapCe4bsitR2g
- Google: https://tinyurl.com/4d38hsuv
- SoundCloud: https://soundcloud.com/atomventures/pricing-for-success-by-mark-peacock?utm_source=clipboard&utm_medium=text&utm_campaign=social_sharing