View in browser “Daylight robbery” 1500% price hike for time tracking app
𝐈 𝐰𝐚𝐬 𝐪𝐮𝐨𝐭𝐞𝐝 𝐛𝐲 𝐭𝐡𝐞 𝐁𝐁𝐂 𝐭𝐡𝐢𝐬 𝐰𝐞𝐞𝐤 𝐢𝐧 𝐚 𝐫𝐞𝐩𝐨𝐫𝐭 𝐚𝐛𝐨𝐮𝐭 𝐚 𝐒𝐚𝐚𝐒 𝐜𝐨𝐦𝐩𝐚𝐧𝐲 𝐢𝐧𝐜𝐫𝐞𝐚𝐬𝐢𝐧𝐠 𝐬𝐨𝐦𝐞 𝐜𝐮𝐬𝐭𝐨𝐦𝐞𝐫𝐬’ 𝐩𝐫𝐢𝐜𝐞𝐬 𝐛𝐲 𝐮𝐩 𝐭𝐨 1,500%. Harvest, a time tracking and invoicing platform used mostly by small businesses and agencies, recently changed its pricing from a simple...
What’s the difference between a Proof of Concept and a Proof of Value?
Most enterprise deals that stall don’t stall because the product failed. They stall because the buyer was never given a reason to pay. That is the gap between a proof of concept and a proof of value, and confusing the two is one of the more expensive mistakes a...
Do you need a value model?
When a company tells me it has a pricing problem, the problem is usually somewhere else. Prices get set, then second-guessed, discounts creep in, and a deal that looked certain slows down or dies the moment it reaches the customer’s finance team. The instinct is...
All-Inclusive Pricing Psychology: 9 Principles That Make You Pay More.
Mrs Peacock and I recently spent a week at a five-star all-inclusive resort in Lanzarote. As the Managing Director of a B2B pricing consultancy, I noticed each of these principles at work, every one designed to make the holiday more enjoyable and the price feel more...