Mark joined Rob Taylor, an award winning sales trainer, on his recent podcast “Plan. Grow. Do.”
How comfortable are you with price? How confident are you with your pricing structure? Do you even have a pricing strategy or do you just hope your prospects don’t negotiate you down on price?”
Rob asked Mark a bunch of great questions about price and how to sell your prices, including:
- We often hear that price is the biggest reason we lose business. Is this correct? Mark’s answer… No!
- How do we know when our pricing is right? Mark’s answer… check your win rates.
- How do you go about setting prices for new businesses? Mark’s answer… start with understanding customer value.
- How can we make it easier to sell our prices? Mark’s answer…. Try and ensure you present at least 2 or 3 price options to your buyer, with a low, medium and high price point.
- Can pricing go wrong? Mark’s answer… yes of course, and we have seen many big businesses go bust as a result of bad pricing.
Watch the video to get the full benefit of Mark’s insights and wisdom on pricing!