Mark Peacock talks with Finn Hansen, co-founder of PriceBeam an innovative online pricing research company, about the various challenges around the pricing of new products or services.
The webinar covers:
- Common challenges when creating new products or services
- How pricing should play a more prominent role in the innovation process
- The various steps of product development and how pricing can add value at each step
- Different types of price research that can improve the value of the new product
- Psychological pricing tactics to improve the introduction of the new product or service.
Length: 1 hour (webinar)