As a guest lecturer at UCL School of Management in London, I teach an annual module on pricing strategy to students studying for an MSc Entrepreneurship (Tech).
Its always a pleasure to share some ideas and inspiration on pricing for tomorrow’s tech leaders.
🌏 Today, we had a class of around 50 students from all corners of the world, many of whom will go on to launch businesses at the leading edge of innovation.
We discussed:
💸 Why pricing is such a powerful lever for profit growth
💰 How to set prices for new tech products and innovations
🤔 Understanding customer decision making processes
🧠 How to use psychological pricing techniques
💎 Principles of value based pricing.
Thanks to course leader Alec Sanderson for inviting me again.
If you would like to know more about pricing strategy, let me know.
Picture shows Mark Peacock delivering a pricing seminar to MSc students at UCL, Canary Wharf in London.