Episode #0348 with Mark Peacock, PriceMaker
Join Mark Peacock and Mal McCallion, host of the Business Growth Execution podcast, for a discussion about the key things that new businesses & start-ups need to consider when it comes to setting the right prices. They discussed:
- Why most SMEs don’t put nearly enough thought into their pricing.
- Why pricing will define your future profitability, help you attract the right customers and position you against your competitors.
- How to change (or increase) your prices by improving your proposition.
- Why customers will judge hourly rates as a cost and project fees as an investment.
- Why you should price as high as you can when starting out (as opposed to being the cheapest in the market).
Click on the link to listen to the podcast (16 minutes) on your favourite streaming service.