Tune in for 60 minutes worth of solid gold nuggets on how to improve your pricing!
I spent a wonderful hour with the inimitable @Karen Kelly, expert sales trainer & coach based in Canada, and we had a great time talking about some of the secrets of pricing.
We talked about a number of things that any business (large or small) can think about doing to improve their pricing and their proposition, including:
✅ The relationship between money and the fear of making pricing changes
✅ The problem many new businesses / start-ups have when they set their prices too low
✅ Understanding how customers making buying decisions when they are judging your prices
✅ The power of simply moving away from a single price offer and towards a multi-tier set of price options
✅ Using the theory of loss aversion to inform how you should position your prices when selling.
Karen said that even her eyes were opened about the power and simplicity of some of the ideas I shared! 👀
The podcast is available is all formats so do yourself a favour and have a listen when you are journeying home from work this week.